This is a phrase I seem to being using a lot and one of the ways that I think New Orleans startups are beginning to develop an advantaged approach. Here in New Orleans we frequently have to remind visitors and new comers of this important distinction. Surrounded by so many opportunities for great music, food and fun it is easy to find oneself worn out or moving zombie like through the motions of experiencing this great city.
The Startup Marathon
A quote went around on Twitter a few weeks back that said something like, “Most companies are overnight successes. And that it happens somewhere between the 1,000th and 2,000th night.” We all know that startups are hard but we must also be prepared for the fact that they are hard…for a long time. Not 6 months hard but 3-10 years hard. And that is if you are one of the lucky ones.
Seasons and Rhythms
Down here we operate in seasons. And not necessarily calendar ones. Although Summer is one sticky slow one you learn to get through, most of our seasons are tied to other things. Saints football, Mardi Gras, Jazz fest and Crawfish season are all more important dates on the calendar than any solstice or equinox.
Down here you don’t schedule meetings on Thursdays or Friday late afternoon during Carnival for fear of being trapped on the wrong side of a parade route. And you don’t schedule a Startup Weekend if the Saints play on that Sunday because your teams won’t get anything done. Some find this annoying (I did when I first got here) and think that startups can’t waste that time and should be at it 24/7. I have come to embrace it, recognizing that it teaches an important lesson. Push when you can but if you can’t then take that time to recharge, refresh and prepare for the next push.
Acceptance that some things take time and that everything follows its own rhythm, including startups and cities, is an important lesson that allows you to run the marathon.